About · Background · Credentials

I don't just come up with ideas. I build the systems that bring them to life.

28 years. Three continents. From coding Flash in São Paulo to creative direction in London and Miami to building AI-powered intelligence tools — always at the intersection of ideas and innovation.

At a Glance
28+Years of experience
3Countries lived & worked
30+Brands served
5+Major award categories won
ForbesFormer Forbes Business Council
GS10KGoldman Sachs 10,000 Small Businesses
2× CLCannes Lions Winner
AuthorAuthor — Too Small To Fall (2026)
Background

Brazilian-born. Miami-based. Two years living and working in the UK. I bring a multicultural lens to brand strategy — and a lifelong instinct for finding the most powerful new tool and using it to fuel bigger ideas.

My career spans the full arc of digital marketing — from Flash campaigns before Y2K at Isobar to building one of the first AI chatbots for branded commercial marketing in 2006 (Dado Spitze for Bavaria Premium Beer at Euro RSCG), to creative direction at Y&R, to founding Samba Rock and its innovation lab (iLab), to building AI-powered intelligence tools that fuel brand strategy today.

Today I operate through Chameleon Collective and Soundcheck Insights — bringing creative leadership, AI-powered intelligence, and an elite network of practitioners directly into client organizations.

"The medium changes. The drive doesn't: ideas + innovation, applied to brands crossing borders. Every engagement I take, I'm building from the inside."
— — Valter Klug
Career Timeline

Ideas + innovation — across the world's most demanding markets.

2001–2003
Interactive Designer
AgenciaClick / Isobar
São Paulo, BR
2003–2007
Art Director
Euro RSCG 4D
Brazil
2007–2009
Senior Art Director
Sapient Interactive
London, UK
2009–2013
Associate Creative Director
SapientNitro
Miami, US
2013–2015
ACD / Digital Creative Director
Young & Rubicam (Y&R)
Miami, US
2015–2025
Founder & CEO
Samba Rock
Miami, US
2025–Now
Marketing Leader — Intl. Brand Expansion
Chameleon Collective
Miami, US
Creative & Innovation Leadership
I operate as both creative leader and innovation strategist — bringing ideas, AI tools, and craft directly to your team.
Elite Network Access
Through CC, I bring in world-class practitioners in paid media, content, SEO, data, or creative — without adding agency overhead.
Outcome-Oriented Pricing
Engagements structured around deliverables and results — not hours and presentations.

Let's figure out what ideas + innovation can do for your brand.

No pitch decks, no agency theater. Just a direct conversation about your situation.

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