Ideas + Innovation · Cross-Border Brand Builder · Miami

Big Ideas. Emerging Technology. 28 Years Building Brands Across Borders.

Born in Brazil. Shaped in London. Based in Miami. A trilingual creative leader at the intersection of ideas and innovation — building brands across borders for 28 years. Operating through Chameleon Collective.

Let's Talk →See My Work
28+
Yrs Exp.
2×
Cannes Lions
30+
Brands
"The medium changes. The drive doesn't: ideas + innovation."
Valter Klug
Creative Leader · Brand Builder
ForbesFormer Forbes Business Council
GS10KGoldman Sachs 10,000 Small Businesses
2×CLCannes Lions Winner
TSTFAuthor — Too Small To Fall
Internationalization Mentorship

Want to bring your business to the US?

6-month mentorship for Brazilian business owners entering the American market. From market intelligence to brand positioning and marketing execution — with someone who's done it with 30+ Brazilian brands.

6 monthsA.M.P. MethodologyMarket Research includedUS Professional Network
Learn More →
30+Brazilian brands brought to the US
11+Years in cross-border expansion
$3KIn Market Research included in the program
4×/wkWeekly 1-hour calls
Trusted by Brands Across the Americas, Europe, and Beyond
AB-InBevConchita FoodsTramontinaNatura &CoPepsiCoGrendeneInter&CoThe Nature ConservancyBauduccoNord AngliaCarozziRoyal Prestige
What I Do

Ideas powered by data. Innovation applied to brands.

My Approach

Operating at the intersection of creative leadership and emerging technology.

Through Chameleon Collective and Soundcheck Insights, I bring creative leadership, AI-powered intelligence, and an elite network of practitioners — the depth of a full agency with the accountability of a dedicated leader.

Full Background
Embedded Leadership
I operate as a true member of your leadership team — attending your standups, owning your roadmap, and being accountable to your results.
Ideas Fueled by Data
Every engagement starts with intelligence. Through Soundcheck Insights, I use AI to surface the insights that fuel ideas — before we invest in strategy or execution.
Elite Network Access
Through Chameleon Collective, I can bring in world-class practitioners in paid media, content, SEO, data, or creative — without adding agency overhead.
Outcome-Oriented
Engagements structured around deliverables and results — not hours and presentations.
What Clients Say

Results that speak for themselves.

"

Valter Klug's creative and strategic work was instrumental in establishing the panettone category in the US, and helping Bauducco to become the leader in the US market.

Erik Volavicius
Marketing Director @ Bauducco Foods
"

Valter Klug's exceptional work with the Chilean brand Carozzi on Amazon led me to confidently rehire him and his team when I joined Netherlands-based Chrysal.

Andro Mandakovic
Former Marketing & Sales Director at Carozzi and Chrysal
"

Valter Klug has been developing our digital presence for 9 years, and his strategies have been key to our brand's growth, both at Amazon and at brick-and-mortar retailers.

Sixto Ferro
CEO @ Conchita Foods
"

Valter Klug's strategic launch of Forno de Minas in the US, introducing traditional Brazilian cheese bread to American consumers, played a key role in its acquisition by McCain Foods.

Fred Rodrigues
Former Marketing and Sales Director @ Forno de Minas
"

Thanks to Valter Klug's innovative strategies, the beloved Brazilian soda Guarana Antarctica has taken its uniqueness globally, showing great sales and awareness growth, year after year.

Arthur Ervolino
Manager Exports @ AMBEV / AB-InBev
"

Valter Klug expertly grasped the core of my brand, repositioning it for the US market with a premium focus. His tailored branding strategy is propelling us to new heights.

Cristian Iuliano
Owner and CEO @ Saphirus Air Fresheners
Featured Case
Bauducco

Bauducco — Building Brand Love in the US Market

Long-term strategic partnership helping Brazil's most iconic bread and cake brand build meaningful presence with American consumers — from brand positioning to seasonal campaign execution across digital and retail.

Brand StrategyUS ExpansionDigital ContentRetail
View Case Study
Bauducco Panettone
Bauducco
Long-term strategic partnership helping Brazil's most iconic bread and cake brand build meaningful presence with American consumers — from brand positioning to seasonal campaign execution across digital and retail.

Let's figure out if I'm the right person for your next market.

Let's have a direct, substantive conversation about where you are, where you want to go, and whether I'm the right person to help.

Let's Talk →